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Each video ended with a call to action to visit us at our stand - and it worked! Daisy captured plenty of attention and brought a fun, memorable twist to our messaging.
The idea was brought to life by our Sales & Marketing Director, Peter Beach, with the creative expertise of Plum Design & Advertising Ltd. The Innovation Awards judges described the campaign as:
“Refreshing, fun and a perfect example of how to stand out in a competitive market.”Peter Beach commented:
“We put a lot of work into this campaign, and we’re very grateful to Plum Design & Advertising for their support in producing the seven clips. The feedback has been fantastic, and this award is the icing on the cake.”We couldn’t be more delighted with this recognition. If you missed Daisy’s adventures, here’s a short montage of the full series: play video on link below:
Pictured below at the awards presentation are Groundhog team: Harry Beach, Ryan Ratcliffe and Peter Beach, plus Daisy of course, who seems to get everywhere!
